Xenith PR Karachi Pakistan

Precision & Impartial Approach

  • Media Management
  • Executive Visits
  • Event Management
  • Crisis Management
  • Strategic Planning
Crisis Management

What is a Crisis?

  1. Webster’s: a crucial or decisive point or situation; turning point
  2. Can be a situation that has mounted over years, finally reaching an unavoidable vortex
  3. Ecological changes in the law, technology, or public acceptance can also form the basis on an issue or crisis

You never know what can lead to an issue escalation or crisis …

  1. Can be everything from a "perfect storm" situation where forces combine to create the worst possible scenario
    1. May include loss of life and worldwide impact
    2. Recalls, spills, etc.

Can also be something that happens in everyday course of business

  1. From the firing of a high-profile employee, to a dip in stock price, to a temporary failure of service

Xenith PR takes pride in successfully managing crisis situations especially when the image of your organization may be at stake.

From pro-active Crisis Management training to:

  1. Identifying issues and preparing counter strategies.
  2. Using influence & contacts with the media/news desk to find out the story.
  3. Training spokesperson to address the issue.
  4. Setting up a round the clock "Damage Control Center" to divert all queries in that direction.
  5. Issuing relevant clarification statement to all media authorities to avoid any speculation.
  6. Complete contingency plan